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Cuelock Research

Playbooks, Blogs, Trends, and More for the CSM space.

Executive Playbooks

Playbooks inspired by leading trends, experts, and strategies in the CS sphere

External Research

Research done by other institutions on the CS sphere

  • March 2017

    Enhancing Customer Engagement Through Consciousness

    Grewal, Roggeveen, Sisodia, Nordfält

    February 2020

    An Industry/Academic Perspective on Customer Success Management

    Hochstein, Rangarajan, Mehta, Kocher

    September 2003

    Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis

    Woodall

    August 2020

    Customer Success Management: The next evolution in customer management practice?

    Hilton, Hajihashemi, Henderson, Palmatier

    September-October 1990

    Zero Defections: Quality Comes to Services

    Frederick F. Reichheld and W. Earl Sasser, Jr.

    November 2021

    The value of getting personalization right, or wrong, is multiplying

    McKinsey & Company

  • March 2017

    Enhancing Customer Engagement Through Consciousness

    Grewal, Roggeveen, Sisodia, Nordfält

    February 2020

    An Industry/Academic Perspective on Customer Success Management

    Hochstein, Rangarajan, Mehta, Kocher

    September 2003

    Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis

    Woodall

    August 2020

    Customer Success Management: The next evolution in customer management practice?

    Hilton, Hajihashemi, Henderson, Palmatier

    September-October 1990

    Zero Defections: Quality Comes to Services

    Frederick F. Reichheld and W. Earl Sasser, Jr.

    November 2021

    The value of getting personalization right, or wrong, is multiplying

    McKinsey & Company

  • March 2017

    Enhancing Customer Engagement Through Consciousness

    Grewal, Roggeveen, Sisodia, Nordfält

    February 2020

    An Industry/Academic Perspective on Customer Success Management

    Hochstein, Rangarajan, Mehta, Kocher

    September 2003

    Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis

    Woodall

    August 2020

    Customer Success Management: The next evolution in customer management practice?

    Hilton, Hajihashemi, Henderson, Palmatier

    September-October 1990

    Zero Defections: Quality Comes to Services

    Frederick F. Reichheld and W. Earl Sasser, Jr.

    November 2021

    The value of getting personalization right, or wrong, is multiplying

    McKinsey & Company

Blogs

Cuelock's takes on current events in the CS sphere

Research

Our sole goal with our research is helping customer success feel more human

Making CS feel 1-to-1 instead of 1-to-Many