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Cuelock Research

Playbooks, Blogs, Trends, and More for the CSM space.

Executive Playbooks

Playbooks inspired by leading trends, experts, and strategies in the CS sphere

External Research

Research done by other institutions on the CS sphere

March 2017
Enhancing Customer Engagement Through Consciousness
Grewal, Roggeveen, Sisodia, Nordfält
February 2020
An Industry/Academic Perspective on Customer Success Management
Hochstein, Rangarajan, Mehta, Kocher
September 2003
Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis
Woodall
August 2020
Customer Success Management: The next evolution in customer management practice?
Hilton, Hajihashemi, Henderson, Palmatier
September-October 1990
Zero Defections: Quality Comes to Services
Frederick F. Reichheld and W. Earl Sasser, Jr.
November 2021
The value of getting personalization right, or wrong, is multiplying
McKinsey & Company

March 2017
Enhancing Customer Engagement Through Consciousness
Grewal, Roggeveen, Sisodia, Nordfält
February 2020
An Industry/Academic Perspective on Customer Success Management
Hochstein, Rangarajan, Mehta, Kocher
September 2003
Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis
Woodall
August 2020
Customer Success Management: The next evolution in customer management practice?
Hilton, Hajihashemi, Henderson, Palmatier
September-October 1990
Zero Defections: Quality Comes to Services
Frederick F. Reichheld and W. Earl Sasser, Jr.
November 2021
The value of getting personalization right, or wrong, is multiplying
McKinsey & Company

March 2017
Enhancing Customer Engagement Through Consciousness
Grewal, Roggeveen, Sisodia, Nordfält
February 2020
An Industry/Academic Perspective on Customer Success Management
Hochstein, Rangarajan, Mehta, Kocher
September 2003
Conceptualising ‘Value for the Customer’: An Attributional, Structural and Dispositional Analysis
Woodall
August 2020
Customer Success Management: The next evolution in customer management practice?
Hilton, Hajihashemi, Henderson, Palmatier
September-October 1990
Zero Defections: Quality Comes to Services
Frederick F. Reichheld and W. Earl Sasser, Jr.
November 2021
The value of getting personalization right, or wrong, is multiplying
McKinsey & Company

Blogs

Cuelock's takes on current events in the CS sphere

Research

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